The mission was to create a campaign that strengthens the brand image and position as “the innovation driven university”, as well as increases the sense of pride in staff and students. The campaign needed to really breathe Halmstad University, to make it authentic and relatable for both prospective and current students. That’s why we filmed it on and around campus, with real students in real environments.
The results from the first airing tell their own story – an astonishing 31 % increase of applications compared to 13 % in the country as a whole! This is what we call Brand Momentum.