We were tasked by the Swedish Hockey Association to help them develop a model for shaping the future of hockey talents. Our solution was to create a literal model, alongside educational material aimed at parents, coaches and clubs.
Home field is considered an advantage in team based sports. But it’s not only the roaring crowd or the last second substitiution that creates this advantage. It comes from, more importantly, the security of feeling at home. The kind of security that helps facilitate bolder decisions both on and off the ice. That creates happy and performing individuals and teams, along with a wider width and a sharper edge.
We created a growing site full of educational articles, and folders specific for each target group. Everything packaged in a fun and flexible design system.