We got the opportunity to be part of creating a whole new beer brand right from the very start, and people – we dove right into hops, barley and the love of brewing.
We created a brand that’s bursting with attitude and that’s constantly challenging the business by being smart, nerdy, playful, rebellious and fun. We’re keeping bartenders curious and beer fanatics pleased.
This is how we did it.
Our philosophy brewed together with the idea of that the perfect brand design should be innovative, flexible, fun and fresh, which lead us to create a design that focus as much on the concept philosophy as the product itself.
- Gustaf, Beer Boss at This is How
The How to Brew school
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